A total work of art for fferrone, the brand that has redefined tableware glass, elevating function into artistic language. During Milan Fashion Week, the brand presents Surreal Glass, a fashion show-performance celebrating 25 years since its founding in Milan in 2001 by Felicia Ferrone, designer and architect, and Chair of Industrial Design at the University of Illinois Chicago.

The anniversary is marked not by a retrospective, but by a radical gesture: transforming the runway into a total experience where design, performance, and visual imagery converge. Iconic pieces from the brand’s history coexist with new collections in a single, unified narrative.

Celebrating in Milan is a symbolic choice. It is here that Ferrone developed a vision of glass capable of crossing disciplines and contexts — from museum collections such as the Art Institute of Chicago, to cinema (Star Wars, John Wick Chapter 4), hospitality leaders like Ritz Hotels and Nobu, and international luxury brands including Cartier, Gucci, Christian Louboutin, Krug, and The Macallan.

Surreal Glass repurposes the fashion show as an artistic device: the runway becomes a performative, temporal space where design confronts ephemerality, gesture, and movement. Function dissolves into action, opening new expressive possibilities for both the brand’s historical repertoire and its latest collections.

Twenty-five years of formal and technical research are condensed into a single act. The visual language draws from surrealism: intertwined hands holding glass like jewelry, suspended carafes, and compositions that challenge everyday logic.

At the center is glass — fragile yet absolute, hand-worked without molds using Czech techniques. In motion, it refracts not only light, but meaning. In a system driven by acceleration, Surreal Glass introduces another time: that of duration, presence, and luxury understood as intelligence of form.

With this project, fferrone opens a new chapter — bringing design where it has never been before, and redefining our relationship with objects.